Professional Development Intensive – Pacific Contact 2017

Sponsored by:

Professional Development Intensive
Thursday, March 30, 2017, 8:30 am to 3:30pm
Hilton Vancouver Metrotown, 6083 McKay Avenue, Burnaby

Workshop 1 – 8:30 AM to 11:30 AM: What Can I Do? ‘Doing Reconciliation’ for non-Indigenous Arts Organizations

Workshop 2 – 12:00 PM to 1:30 PM: Future-Ready: Digital Strategies to Know Now

Workshop 3 – 1:45 PM to 3:15 PM: Emerging Best Practices in Trans Inclusion


Full Day-Long for 3 workshops – $150 (plus GST)
OR Individual Workshops:
Workshop 1 – What Can I Do? ‘Doing Reconciliation’ for non-Indigenous Arts Organizations – $90 (plus GST)
Workshop 2 – Future-Ready: Digital Strategies to Know Now – $45 (plus GST)
Workshop 3 – Emerging Best Practices in Trans Inclusion – $45 (plus GST)

Registration Required – Online Registration Closed

Workshop 1 – 8:30 AM to 11:30 AM – Thursday, March 30, 2017 – Hilton Hotel, Baccarat Room, Level 2

What Can I Do? ‘Doing Reconciliation’ for non-Indigenous Arts Organizations

This workshop is designed primarily for non-Indigenous Canadians who want to contribute towards ‘reconciliation’ with Indigenous peoples. Participants will discover fresh ways of both locating themselves and their arts organizations in the complex colonial history of our country. A history that continues to this day. We all live with the consequences of it and many Canadians are trying to discover what responsibilities go along with that fact.

The workshop will open with a welcoming to territory. Then, participants will examine these questions of history and responsibility coupled with a genuine desire to de-colonize our thinking, our attitudes and our organizations. Small group conversations will encourage concrete thinking towards practical arts projects. Together participants will imagine actions that they can initiate in their communities, moving forward.

Encouraged by the calls to action of the Truth and Reconciliation Commission, this workshop will assist participants in understanding a ‘new creation story for Canada,’ as they answer the perplexing question, “What can I do?”

Chris Creighton-Kelly is an artist, writer and cultural critic. For the last 30 years he also has worked extensively as an arts policy consultant for organizations, both small and large; for government funding agencies, both in Canada and internationally and for individual artists in all disciplines.

From 1989 to 1991, he was a consultant to the Director of the Canada Council on issues of cultural/racial equity. His work instigated the formation of two important offices – the Aboriginal Arts Office and the Equity Office which have led the way in transforming the Council from an exclusively European arts funding agency to one in which arts practices with roots in other traditions are recognized, honoured and funded.

In 1991-92, he worked at the Banff Centre designing and directing a 20 artists’ residency entitled Race and the Body Politic which indirectly influenced the establishment of the Aboriginal Arts program.

More recently, in 2011, along with France Trépanier, Chris co-wrote Understanding Aboriginal  Arts in Canada Today, commissioned by the Canada Council for the Arts. In 2012, the Art Gallery of Greater Victoria awarded them, as co-recipients, the inaugural Audain Aboriginal Curatorial Fellowship. Both he and Ms. Trépanier are currently directing the 3-year initiative,  Primary Colours which focusses on Indigeneity and cultural/racial diversity in the Canadian art system.

Over the years, Chris has worked with many cultural institutions and arts organizations. Here are just a few examples:

Full Circle: First Nations Performance
Urban Ink Productions
Aboriginal Curatorial Collective
Indigenous Performing
Arts Alliance
Co. Erasga Dance
Comox Valley Community Arts Council
Community Arts Council of Greater Victoria
Convergence ’96 in Mysore, India
Musagetes Foundation
  BC Festival of the Arts
BC Arts Council
The Canada Council for the Arts
The Canadian Cultural Centre in Paris, France
The Banff Centre for the Arts & Creativity
The Department of Canadian Heritage
The Council of Europe
Emily Carr University of Art & Design
Professional Association of Canadian Theatres

Workshop 2 – 12:00 PM to 1:30 PM – Thursday, March 30, 2017 – Hilton Hotel, Waterford 2, Level 3

Future-Ready: Digital Strategies to Know Now

You see it everyday: exciting and innovative examples of connecting with audiences and growing arts participation through digital experiences. It is hard to keep up and if you’re not feeling tech-savvy, where do you begin? Consultants Carly Frey and Patricia Huntsman will give you the tools to develop new digitally-based programs to reach new audiences and use digital content development to expand your influence, reach and impact as presenter or as a venue.

Who is this session for? Performing arts companies, presenters, facility managers, artists and agents/managers and government funding partners and industry representatives

Key questions we’ll examine:

  • How might (digital) engagement help you to achieve your organisational objectives?
  • How could you use digital content development to expand your influence, reach and 
impact as presenter or as a venue?
  • How can a digital strategy help you identify/use emerging channels of consumption and 
communication to nurture programming?
  • How can digital engagement help you reach and resonate with a new generation of arts 
and cultural audiences and cultivate future patrons?
  • What creation and production tools exist to develop new digitally-based programs to 
reach new audiences?
  • What is the role of the performing arts centre in the life of the community in the digital 

Expected outcomes of digital strategies for the performing arts:

  • As you enhance your online promotion of on-site activities, enable e-commerce across product lines and disseminate engaging/interactive content through online marketing channels, expect growth in earned revenue due to increased ticket sales, purchases and 
program fees.
  • By leveraging digital platforms, you expand your reach locally and across the country, 
engaging a wider range of audiences and patrons and improving your stewardship of current supporters. Expect growth in private support (e.g. donations, memberships, foundation support, corporate sponsorship), increased on-site attendance and participation in programs, and enhanced promotion of activities via online channels.
  • The ability to be a part of quickly evolving innovations in adopting digital technology in the development of artistic content – whether in the performing or visual arts, or in the delivery of interactive programming.

Patricia Huntsman

Principal, Patricia Huntsman Culture + Communication (

Patricia is currently leading the Create Victoria Arts and Culture Master Plan designed to build on the City’s vibrant scene to become a world- class hub for creativity, innovation, and artistic excellence. Prior to establishing her British-Columbia based consultancy in 2009, Patricia worked nationally and internationally in senior roles in the creative and cultural industries for seventeen years, most notably as Chief of Sponsorship and Corporate Giving at the National Gallery of Canada, and National Marketing Manager and Knowledge Management Consultant at Hill & Knowlton Canada.

She continues to expand her knowledge and interest in culture, technology and entrepreneurship having attended the trail-blazing global Remix London conference that brought together digital strategists from major cultural institutions with innovative and emerging arts groups. She has recently completed a two-part residency at the 
Banff Centre on New Fundamentals: Leadership for Canada’s Creative Ecology. 
As a creative workforce and business attraction initiative, she led the creation of the Qualicum Beach Digital Media Studio at the Town’s 100 year old train station- a co-working space for a region’s growing base of creative workers specialized in next generation virtual reality.

Carly Frey
Manager, Nordicity (

As Nordicity’s Vancouver-based Manager, Carly specializes in the design of cultural policy at the city, national and international level, as well as private-public sector partnership development across the creative industries. Her practice includes providing cultural sector clients with financial analysis, valuation and economic-modeling solutions which enrich their understanding of the impact of market developments and government policy. Carly has rich experience in the development and use of various forms of digital media both as an artistic practice and creation tool, as well as a means of sustaining and leveraging business strategies in an age of digital disruption.

With Nordicity, Carly has actively led business strategy formation, program evaluation, regulatory policy development, and economic impact analysis and competitive analysis for clients as diverse as Alberta’s Ministry of Culture and Tourism, the Vancouver International Jazz Festival, the Mayor of London, the Government of the Northwest Territories, the Caribbean Community (CARICOM), the British Council and the Danish Centre for Culture and Development.

Workshop 3 – 1:45 PM to 3:15 PM – Thursday, March 30, 2017- Hilton Hotel, Waterford 1, Level 3

Emerging Best Practices in Trans Inclusion

Have you ever wondered how to create more trans inclusive spaces and practices? This session will help attendees unpack diversity of gender identity, equipping attendees with concepts and language to increase confidence and common understanding. The workshop facilitators will provide the context and rationale for trans inclusion measures based on daily and systemic challenges and barriers that trans people face when accessing gendered facilities and programs. The presenters will also share emerging best practices related to facilities modifications, adaptations, and practices that ensure inclusion not just for trans people, but also address needs and interests of a variety of other people. The session is intended to be interactive and collaborative in style and a safe place to explore these important and sometimes complex concepts and ideas.  

Drew Dennis, Principal Partner at TransFocus Consulting  (

Drew holds a Bachelor in Business Administration and has served as an accomplished executive leader within LGBT communities for more than 20 years. They have facilitated multiple stakeholders, organizational culture and development, and designed high-impact programs.  As the co-founder and Executive Director of Out in Schools, they led the development and delivery of creative and engaging LGBT curriculum for high schools across British Columbia. 


Kai Scott, M.A., Principal Partner at TransFocus Consulting (

Kai is a social scientist educated in the field of International Political Economy and Development.  He applies his skills and experiences to support organizations with developing and implementing transgender inclusion policies, practice, and measures with additional expertise in social effects of resource development on people and communities.  With 12 years of experience, he has developed and facilitated long-term, complex processes involving multiple stakeholders with varied objectives, capacities, and interests.