Professional Development Intensive at Pacific Contact 2016

Assuring our Success:

By Jerry Yoshitomi, MeaningMatters, LLC

Professional Development Intensive
Thursday, March 31, 2016, 8:30 am to 3:00pm
Hilton Vancouver Metrotown, 6083 McKay Avenue, Burnaby

Assuring our Success

Responding to the needs expressed by 45 BC Presenting Organizations, we’ll explore successful new methods from other Canadian and U.S. presenting organizations. You’ll then create a viable workplan to increase audience/community engagement, earned/contributed revenues and envision alternate futures.

Who is this day designed for?: Those in Executive, Marketing, Box Office, Front of House, Fundraising and other positions in presenting organizations as well as small, volunteer-run presenters.

Detail: March 31, 2016

8:30 am           Audience Engagement and Community Interaction

  • Audience and Community Engagement (continuing and new audiences)
  • New Ways of Knowing
  • Monetizing Audience and Community Engagement

9:30 am           What will I do with this new knowledge? (Breakout)

10:00 am         Increasing earned/contributed income

  • Raising Money in Small Increments from Large Numbers of People
  • Reducing the churn rate (bring them back for more)
  • Reducing the burn rate (selling unused inventory)

11:00 am         What will I do with this new knowledge? (Breakout)

11:30 am         Lunch Break

12:00 pm         Cash Calisthenics – Exercises to Increase income

12:15 pm         Envisioning/Planning for the Future

  • Audiences
  • Programs
  • Updating the Business Plan
  • Sources of increased Resources

1:15 pm           What will I do with this new knowledge? (Breakout)

2:00 pm           Presenting my Plan to Others

  • Envision & plan for the future
  • Increase audience engagement & community interaction
  • Increase audiences & earned/contributed income

2:45 pm           Take Home Messages on Each Topic

3:00 pm           Adjourn

3:30-5:30 pm Facility Manager & Peer Networking Meetings

Jerry Yoshitomi

Jerry Yoshitomi
Throughout his career, Jerry has contributed to modest initiatives that have resulted in nationally and internationally significant innovations, field impact and increased revenues. He believes in the power of performing arts to change people’s lives and the small and large communities in which they live. Methods from his writings/workshops have been successfully implemented by several thousand arts organizations and artists in Canada, Australia, the U.S. & U.K., Spain and Chile. He is particularly inspired by work of Performing Arts Presenters in BC and the Yukon.


John McLachlan

John McLachlan
John McLachlan is the coordinator of the Community Presenters Assistance program and is a freelance graphic designer working with arts-related clients in Canada. He brings his experience as a touring singer/songwriter and time spent as executive director at BC Touring Council and Creative City Network of Canada to his current pursuits.