Pre-Conference Professional Development Day at Pacific Contact 2015

Making Our Case Symposium:

By Jerry Yoshitomi, MeaningMatters, LLC

Pre-Conference Professional Development Day
Thursday, April 9, 2015, 8:30 am to 3:00pm
Hilton Vancouver Metrotown, 6083 McKay Avenue, Burnaby


The Port Theatre

Sponsored by:

Do you want to increase support from Ticket Buyers, Donors and Authorizers? Register for the Making our Case Symposium: Capturing, communicating and monetizing the personal impact and public value of our work.

Making Our Case Symposium is designed for presenters (of all budget sizes and disciplines, professional or volunteer), artists’ representatives, producing companies, funders and others who seek to increase support. Teams of two or more people from each organization are encouraged. Participation in the Symposium will require preparatory and follow-up work. (It is not for the timid or the weak of heart).

  • Teams that register before March 1, 2015 will be invited to send out a short online participant survey and interview Authorizers.
  • After a day filled with creativity and joy, each team will create and leave with a Work Plan to Guarantee Future Success.
  • Register early, as space is limited and demand may be high.
  • Once people register, they will get this email: Congratulations on registering for the Making our Case Symposium. Expect to be invited to join an online network for the Symposium and to be contacted by Jerry Yoshitomi meaningmatters@gmail.com.
  • Jerry will contact each registrant, enroll them in the wiggio.com site and get them started on the Survey and Interview Process.

Participants will leave with work-plans and methods to:

  • Gather information from ticket buyers, donors and authorizers (those who provide legitimacy and support) on the impacts and public value and public benefits we have already created in our communities with our work
  • Best communicate those impacts and public value and public benefits
  • Increase financial support as a result

Workshop format:

Teams of two or more people from each organization or company are encouraged

Teams that register before March 1, 2015 will be invited to:

  • send out a short online survey to recent ticket buyers and donors asking about meaningful/memorable aspects of their experience
  • Using a common interview protocol, interview two to five authorizers
  • Receive a Summary of the responses to their Survey in comparison to aggregate responses.

All teams that register will be invited to join the online social media platform for Making our Case and will be able to read articles and publications before, during and after the Symposium

Symposium Topics would include:

  • Capturing the Public Value and Impacts of experiences at my facility and/or with my artists
  • Communicating with participants and donors to encourage them to buy another ticket or make another donation
  • Communicating the impact of our work with authorizers to encourage continued and/or increased support
  • Creating a Work Plan to Guarantee Future Success

To discuss progress on our Work Plans, a follow-up telephone call would be scheduled mid-May 2015.


Jerry Yoshitomi

Jerry YoshitomiGerald D. (Jerry) Yoshitomi is the Chief Knowledge Officer for MeaningMatters, LLC.  In his career he has been involved in modest initiatives that resulted in nationally/internationally significant innovations and change.  Most recently, Jerry facilitated the Yukon Arts Presenters Summit, an unprecedented gathering of arts organizations, artists, and government representatives from across the Yukon Territory and a strategic planning process for the Yukon Arts Centre. We are pleased that Pacific Contact aligns with his internationally significant work.

Methods from his writings/workshops have been successfully implemented by several thousand arts organizations and artists in the United States, Canada, Australia, New Zealand, the United Kingdom, Spain, Chile and Argentina.  He has been engaged by foundations, public arts agencies, arts organizations and individual artists to read, research, and provoke innovative new practices, with just in time knowledge to increase:

  •  participation in the arts
  •  personal benefits and public value of the arts, artists and arts organizations
  •  adaptability, creativity and leadership in changing environments
  •  earned and contributed income for individuals and public agencies

Work in the United States has been supported by a diverse array of public arts agencies and foundations, including the City of Los Angeles Department of Cultural Affairs, Arts Midwest, the Wallace Foundation, the Western Arts Alliance, the City of Santa Monica Department of Cultural Affairs, the Hewlett Foundation, the Irvine Foundation and the Alliance for California Traditional Arts.  In Canada it has included Canadian Public Arts Funders, the Department of Canadian Heritage, the Canada Council, the English and French speaking Regional Presenting Networks, the Ontario Arts Council, the Professional Association of Canadian Theatres (PACT), the Manitoba Arts Council, Creative Trust, the Ontario Presenters Network, and the Arts Touring Alliance of Alberta.

Mr. Yoshitomi is the Facilitator for a collaborative of Performing Arts Presenters at major U.S. research universities and has also assisted in Strategic Visioning processes for the Chan Centre at the University of British Columbia, the University Musical Society at Michigan, the Annenberg Center at the University of Pennsylvania and the Krannert Center at the University of Illinois. He chaired the National Task Force on Presenting and Touring the Performing Arts, resulting in the 1989 seminal report, An American Dialogue.  Jerry chaired three panels at the National Endowment for the Arts, served four years on the California Arts Council, was Treasurer of the Music Center of Los Angeles County and was the Executive Director of the Japanese American Cultural and Community Center.  He’s a graduate of Stanford University with a Masters in Public Administration from Arizona State University.